Branding Design
Peel n' Paste
Welcome to Peel'n Paste, a branding project where creativity and branding converge. This project showcases the ability to build a strong, cohesive brand identity inspired by unique stickers. This brand is a curation service that allows you to keep memories through stickers, or any visual objects you've collected throughout your travels or life. Turning your physical momentos to digital, further repurposing them in anyways you like. Your sticker gallery, your way, your life.
Showcasing a range of branding assets from moodboard to Ui Design to reflects Peel'n Paste 's playful persona , reminding you to be playful in every steps of your routine.
Explore to witness the transformation of ideas into a powerful brand statements. Highlighting the ability in creating impactful brand identities that sticks.
Peel n' Paste
Brand Moodboard for a conceptional sticker business.
Splash Screen, Onboarding Screen
Peel n' Paste
Sticker App (UI Design)
After having most of the basic brand assets done, I wanted to expand more on the company out of curiosity and seer fun.
So I went ahead to explore the realm of UX UI design. Learning and exploring as I go, from wireframing, designing , prototype testing. Lots of trials and errors, especially prototype wiring and testing, but it has been a great experience to see how it interact, fuelling me to be patient and continue the grind. As they say, mess around and find out!
Landing Page (Menu, Gallery)
Camera Scanning Function (Filters Wheel)
During production, I've always envisioned that this brand's main objective is to let users to collect their daily memento as a digital copy for later use or reminiscence. Thus, I included a camera scanning function to let user to scan, digitalised, vectorised the assets in real-time with Ai assistance along with artists approval. Giving life to visuals, collecting mementos.
Sticker Gallery (Collection View)
Within the app, users have the freedom to create their own collection from their scanning. Having the liberty to categorise stickers within the gallery section. Coming up with names for each sticker, writing down the time it was collected, to even jotting down how and where they acquire the memento. Making this app, this brand to be your personal visual journal or scrapbook. The perfect all-in-one personal keepsake for your memories.
Reflection
This project once again reminds me the various assets needed when it comes to branding. Reminding me to be mindful of both functionality and aesthetic works in balance when it comes to visual communication. While also taking heavy inspiration from stickers, being attentive to the minute qualities of stickers. So once I refocus, everything comes naturally, giving birth to a really fun brand that matching the target audience's identity while expressing appropriate brand personality. Overall a smooth sailing of making once I further honed in on the objective and necessary assets.
Till the end, it has been a pleasure to create this brand. I am satisfied with how it turned out. Throughout the process, there were a lot of times I was dangerously close to overcrowding the negative space with colours. So I have learnt to prevent these occurrences by going around asking for second opinions, gaining complete different perspectives with unbiased lens, which is a win-win situation as I become even more welcome to collaboration with dynamic creatives.
Also this brand have once again enlightened me that anything can be made into a fun design. Anything and everything can be a design if you play around with it enough! Peel n' Paste still amazes me as it all started from a little thought of wanting to keep my old laptop stickers.
Reflection
